The Board of Control for Cricket in India (BCCI) has increased the sponsorship price for the Indian cricket team following the exit of Dream11 as lead sponsor. The new reserve price has been set at ₹3.5 crore for bilateral matches and approximately ₹1.5 crore for ICC and ACC multilateral competitions. This marks a notable rise from the previous rates of ₹3.17 crore and ₹1.12 crore, respectively.
This adjustment targets a minimum 10% increase in sponsorship valuation for bilateral games and a 3% rise for multilateral matches. The higher pricing reflects the enhanced visibility sponsors receive during bilateral series, where their branding is prominently displayed on the front of the team’s jerseys, compared to the sleeve placements during ICC and ACC events.
The BCCI has invited reputed companies to bid for the lead sponsor rights for a three-year period, covering approximately 130 matches scheduled until 2028. This span includes marquee tournaments like the 2026 T20 World Cup and the 2027 ODI World Cup. Industry insiders forecast that the new deal could bring BCCI revenues exceeding ₹400 crore over the tenure.
This move follows the Indian government’s enforcement of the Promotion and Regulation of Online Gaming Act, 2025, which restricts real-money gaming and advertising. As a result, Dream11 terminated its ₹358 crore, three-year sponsorship deal ahead of schedule. The BCCI has also barred entities related to gaming, betting, crypto, tobacco, and several other sectors from participating in the bid.
The new sponsorship pricing comes as the Indian cricket team prepares for the Asia Cup 2025, where the team might appear without an official title sponsor on their jerseys due to ongoing negotiations. Experts expect significant interest in acquiring the lucrative sponsor position given the team’s unparalleled reach and fan base.
