As anticipation builds for the upcoming Apple event in 2025, major e-commerce platforms Flipkart and Amazon have announced significant price cuts on the iPhone 15 series. This strategic discount aims to clear inventory ahead of the launch of Apple’s much-awaited iPhone 17, scheduled for later this month.
The price reductions apply across various iPhone 15 models, with some offers slashing prices by up to 20%. Consumers can now purchase the standard iPhone 15 and iPhone 15 Pro at notably lower prices than their original launch tags. Flipkart and Amazon are also bundling additional deals, including exchange offers, no-cost EMI options, and cashback incentives from select banks.
Market Impact and Consumer Response
Industry analysts say this early discounting trend is typical for Apple products, as retailers look to boost sales before a new release. “Apple product launches are key moments in the tech calendar, and we often see price drops on previous models just ahead of these events,” explained tech market expert Aditi Sharma.
Consumers eager to own the latest iPhone at a lower price have welcomed these deals, with many seeking to upgrade without waiting for the new model rollout. “The price cut makes the iPhone 15 more accessible for many buyers who don’t want to pay a premium for the newest version,” said Rajesh Kumar, a Mumbai-based Apple enthusiast.
What to Expect From iPhone 17
While details about the iPhone 17 remain largely under wraps, rumors suggest major improvements in camera capabilities, battery life, and processing power. The new model is also expected to feature enhanced AI-driven functions and design refinements.
Experts advise that buyers consider their needs carefully before making purchase decisions, as the iPhone 17 may offer significant upgrades that justify waiting for the new release. However, with the iPhone 15 now more affordable, the option for an immediate upgrade looks attractive for many consumers.
iPhone 15 Amazon Discount
iPhone 15 base model, which comes with 8GB of RAM and 128GB of storage, is currently available at Amazon at just Rs. 59,900. This is significantly lower than the original price of the smartphone, that is Rs. 69,900, which makes it a flat discount of Rs. 10,000. Moreover, the credit card discount and exchange offers could bring the price of the smartphone to around Rs. 50,000. Other offers include a special flat discount of Rs 8,501, no-cost EMI options.
iPhone 15 Flipkart Discount
iPhone 15 base model is also available at a discount on Flipkart. Where the Phone 15 is listed at Rs 64,900 which makes it a 5 percent discount. The platform is offering additional savings through bank partnerships, including 5 percent cashback on Flipkart Axis Bank and SBI credit cards (up to Rs 4,000) and Axis Bank debit card cashback of up to Rs 750. HDFC Bank customers can access 8 to 10 percent cashback on different transactions, with maximum benefits of Rs 1,600.
iPhone 15 Display:
The phone is equipped with a 6.1-inch Super Retina XDR OLED display with HDR 10 support. Additionally, the device comes with 1600 nits of peak brightness in outdoor conditions. Add to it the 60 Hz refresh rate and oleophobic coating that prevents fingerprint smudges. The compact size of the smartphone looks appealing; however, its very subjective due to some people preferring bigger displays.
iPhone 15 Processor:
iPhone 15 is powered by the A16 Bionic chipset, which is a processor based on TSMC’s 4nm fabrication process. The processor has 6 cores, which breaks down into 2 performance cores and 4 efficiency cores. The smartphone comes with 8 GB RAM option and 128GB and 256GB storage options.
iPhone 15 Cameras:
The camera module in the iPhone 15 series is a two-sensor one. The smartphone has two camera’s a 48MP Primary sensor along with a 12MP Ultrawide sensor, and a 12MP sensor in the front camera. The ultrawide sensor can provide 2x and 5X Optical zoom.
iPhone 15 Price:
The smartphone price, which is around Rs 69,900 can come down even more if one applies the Credit Card discounts of Rs. 3,000 and the exchange offer. Of course, it has been on sale for lower prices before. If you want a phone right now, this could be a good deal.
Although iPhone 17 may be a major overhaul compared to the iPhone 15. However, iPhone 15 brings some meaningful features, especially in terms of the display. Right off the bat, the design of the iPhone 17 might change compared to the iPhone 15. It is expected to retain the same camera module, the Dynamic Island, and the aluminium-and-glass build. However, buying the iPhone 15 at these discounted prices would surely make sense. The overall price of the smartphone if brought closer to Rs. 50,000 could be a steal deal, making it a decent upgrade for young people.
