Myntra, one of India’s leading fashion and lifestyle e-commerce platforms, has announced the launch of its annual Big Fashion Festival starting September 20. The event, timed ahead of the festive season, is expected to feature some of the biggest deals on fashion, beauty, and lifestyle products from top Indian and international brands.
The Big Fashion Festival has become a key part of India’s online shopping calendar, competing with Amazon’s Great Indian Festival and Flipkart’s Big Billion Days. With rising consumer demand during the festival season, Myntra aims to capture millions of shoppers looking for festive wear, footwear, accessories, and beauty essentials at discounted prices.
“Myntra’s Big Fashion Festival has grown to become one of the largest online shopping events for fashion in the country. This year, we are bringing together hundreds of leading brands, new launches, and never-before-seen offers,” a Myntra spokesperson said in a press note.
Strong focus on festive collections
The sale will showcase a wide array of festive collections across ethnic wear, party wear, jewelry, footwear, and home décor. Popular fashion labels such as H&M, Levi’s, Puma, Adidas, Nike, and Biba are expected to headline the event. Myntra is also expected to highlight Indian designer brands and emerging D2C labels through exclusive partnerships.
Analysts suggest that online platforms are banking on higher festive spending this year, especially with rising disposable incomes and increasing consumer confidence. According to industry estimates, e-commerce sales during the festive quarter could cross $11 billion, making events like Myntra’s Big Fashion Festival a major driver of fashion e-commerce growth.
Offers, bank discounts, and early access
As with previous editions, the Big Fashion Festival will feature early access offers for Myntra Insiders, along with special bank tie-ups on credit and debit cards for additional discounts. Customers can also expect flash sales, category-specific deals, and exclusive first-time product launches.
Social media buzz has already begun as Myntra teases its upcoming lineup and influencer collaborations, which are expected to increase customer engagement. Early previews are likely to be rolled out in the coming days.
What it means for shoppers
For consumers preparing for the festive season, the Big Fashion Festival offers an opportunity to purchase coveted brands at some of the lowest prices of the year. Shopping categories are expected to span men’s and women’s fashion, kidswear, footwear, beauty products, watches, and electronics accessories.
The festival season is traditionally the most important sales window for India’s e-commerce platforms, and Myntra will be positioning itself strongly to leverage this consumer sentiment. With competition heating up across platforms, shoppers are set to benefit from widespread offers across the board.
