E-commerce giant Flipkart recently launched its premium subscription service called Flipkart Black, priced at ₹1,499 per year, with an introductory offer of ₹990. The new subscription aims to rival Amazon Prime by bundling exclusive shopping deals, entertainment perks such as free YouTube Premium for a year, travel benefits, and priority customer support.
Flipkart Black members get a complimentary one-year YouTube Premium subscription, which includes ad-free videos, offline viewing, background play, and access to YouTube Music. The subscription can be linked to a single YouTube account and remains active only while the membership is valid.
Additional benefits include exclusive Flipkart Black Deals on premium appliances and gadgets, 5% SuperCoins cashback on every purchase (up to ₹100 per order), and an extra 5% discount when redeeming SuperCoins (up to ₹1,000). Members also enjoy early access to major shopping festivals, 15% instant bank offers during early-access periods, and 24×7 priority customer support with direct human assistance instead of bots.
The subscription extends to travel-related perks, offering ₹1 rescheduling and cancellation fees for bookings made through Cleartrip and Flipkart Travel. This multi-utility membership targets digitally savvy, affluent consumers who seek combined benefits covering shopping, entertainment, and travel.
Flipkart Black contrasts with Flipkart Plus, which is a loyalty program rewarding frequent shoppers based on purchases, whereas Flipkart Black is a paid membership designed for personalization, instant access, and premium experiences.
With rising competition from Amazon Prime and other platforms, Flipkart Black aims to secure a larger market share by combining commerce and entertainment benefits. The inclusion of YouTube Premium, especially after Amazon introduced ads to Prime Video, offers a compelling alternative for users valuing ad-free streaming.
